EU AI Act transparency guides for AI images
Working notes on the EU AI Act’s transparency rules for AI-generated images: what Article 50 actually requires, who it falls on, and where the guidance is still moving. Every legal claim links to the Regulation or to Commission guidance so you can check it.

Do AI Product Photos and Renders Need an AI Label?
The deepfake test covers objects, not only people. How Article 3(60) lands on e-commerce imagery, four worked cases, and where the reading is arguable.
6 min read

Where Should an AI Disclosure Label Go on an Image?
Article 50(5) sets a timing test, not a position. What first exposure rules out, where the Commission expects the icon, and what breaks on each surface.
6 min read

When Does an AI-Generated Image Need a Visible Label Under Article 50?
Article 50 does not require a label on every AI image. The deepfake test, the three EU icons, and where the exceptions sit.
7 min read

Visible Label or Machine-Readable Marking? What Article 50 Asks of Each
Two obligations on two parties, and neither discharges the other. What machine-readable marking means, and why a provider watermark does not cover you.
6 min read

Provider or Deployer? Which Article 50 Obligation Applies to You
Articles 3(3) and 3(4) decide which Article 50 duty is yours. The role test, when a deployer becomes a provider, and why open source is no exemption.
6 min read

Which AI-Generated Content Must Be Disclosed Under the EU AI Act?
Article 50 is four separate obligations, not one labelling rule. What each covers, which party carries it, and what falls outside all four.
7 min read
